Sourced brief
Virgin Fiber Remains Critical to Packaging Recycling Streams
A Smurfit Westrock leader stresses that virgin fiber is necessary to prevent paper fibers from becoming too short for manufacturing.
- What happened
- A Smurfit Westrock leader noted that continuous introduction of virgin fiber is necessary to maintain structural integrity in the recycling stream. While customer requests for recycled fiber packaging continue to grow, the leader stated that without sourced virgin fiber, all fiber would eventually become too short to make boxes.
- Why it matters
- This highlights the structural limits of paper recycling streams and informs material sourcing strategies for packaging buyers.
- Who is affected
- Converters, materials suppliers, and brand-owner packaging buyers.
Customer requests for recycled fiber packaging continue to grow across the industry, but virgin paper retains an essential technical function within the recycling loop.
AI-generated brief, not yet reviewed by an editor. Written automatically from the linked source (Packaging Dive) and checked by an automated fact-check. It may contain errors — read the original source. Report a problem · How we use AI
Sources
- Amid push for recycled fiber packaging, virgin demand remains strong — Packaging Dive
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